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Go to thedocmirror.com and enter your name, specialty, and city in the audit tool. Hit "Check my listing" and the audit runs automatically — no account required.

The audit queries Google Search, Google Maps, and AI platforms to simulate what a patient would find when searching for your practice. Results appear in under 60 seconds.

Your Doctor Visibility Score is a number from 0 to 100 that reflects how visible your practice is across Google and AI search. It combines five pillars: Google Search presence, Google Maps presence, AI platform mentions, online reviews, and website quality.

A score below 40 means patients searching for you are likely finding competitors first. Scores above 70 indicate strong visibility across the channels patients use most.

Read the full explanation in Doctor Visibility Score Explained.

Most audits complete in under 60 seconds. If results take longer it usually means one of the data sources is responding slowly — the tool will keep trying and notify you when the report is ready.

AI Visibility measures whether your practice is being mentioned and recommended by AI tools like ChatGPT, Gemini, and Claude when a patient asks for a doctor in your specialty and city.

As more patients use AI to find healthcare providers, this signal is increasingly important. Practices with poor AI visibility can lose patients to competitors even when their Google rankings are strong.

Learn more in AI Visibility for Doctors.

Competitor Gap shows the difference between your visibility score and the top-performing competitor in your area and specialty. A high competitor gap means patients searching for your type of doctor are being directed to a competing practice instead of yours.

The full report breaks down exactly which channels your competitor is winning on so you can close the gap efficiently.

We recommend running a visibility check at least once a month. Search rankings and AI recommendations change frequently, and catching a drop early gives you time to recover before it affects patient volume.

The Monitor plan runs this automatically on a weekly schedule and alerts you to significant changes.

The free audit shows your overall score and top visibility flags. To unlock the full report — including your complete AI visibility breakdown, competitor deep-compare, keyword gaps, and 90-day action plan — click "Unlock Full Report" on your results page.

You can pay once for a single full report, or subscribe to the Monitor plan for monthly reports plus email alerts.