A doctor visibility report is a document that scores your entire online presence, explains what is broken, and tells you what to fix and in what order. The Doc Mirror Full Report is a 15-page PDF, generated from your audit data and nine Claude prompts, and emailed within about 60 seconds of payment for $19. This breakdown walks through every section so you know exactly what you receive before you decide it is worth it. The free audit gives you the score. The Full Report gives you the plan behind it.
How the report is generated
The report is built from your real audit data, not a template with your name pasted in. When you run an audit, The Doc Mirror pulls your Google Places data, scores you on 7 pillars, and gathers competitor data for your specialty and city. The Full Report then runs nine Claude prompts over that data to produce the written analysis: your fixes, executive summary, SEO keyword strategy, content plan, patient journey audit, 90-day plan, social calendar, compliance guidance, and competitor narrative.
Every number and recommendation in the report traces back to your own audit data. That is what separates it from generic advice. It describes your practice, your competitors, and your city.
The executive summary
The first page states where you stand in plain language. It gives your visibility score from 0 to 100 and your verdict: Strong Visibility (85 to 100), Moderate Visibility (70 to 84), Needs Attention (50 to 69), or Critical Gaps (0 to 49). It names the single most important thing to fix first, so a doctor who reads only one page still leaves with a clear next action.
The 7-pillar breakdown
The core of the report is your score broken into its 7 pillars, each with your points and the maximum available:
- Google Business Profile (30 points): completeness of name, address, hours, website, description, and photos.
- Rating (20 points): your star rating from 0 to 5.
- Reviews (15 points): total number of patient reviews.
- Photos (10 points): number of photos on your profile.
- Local Rank (5 points): your position in local search results.
- AI Visibility (10 points): your presence in ChatGPT, Gemini, Claude, and Perplexity results.
- Directories (10 points): your presence across medical directories.
Seeing the score split this way is the point. A 62 that comes from a strong profile but weak directories needs a different fix than a 62 built on many reviews but a thin profile.
AI visibility scores
The report includes your AI Visibility pillar in detail. This measures how likely an AI assistant is to name your practice when a patient asks for a specialist in your city. The report discloses whether your score is a signal-based estimate, calculated from your Google profile signals, or from live AI queries, so you always know what the number represents. This is the section most doctors have never seen for their own practice.
Patient loss estimate
The report includes a patient loss estimate: a range of patients per month, and annual revenue, that your visibility gap may be sending to competitors. It is always a range, never a single certain number, and it always shows its methodology: estimated monthly local searches, the click gap versus top competitors, an 8% searcher-to-patient conversion, and value per patient. We never guarantee patient numbers or revenue. The estimate is a decision aid, not a promise.
The 5 prioritized fixes
Instead of a long list of everything wrong, the report gives you the five fixes that will move your score the most, in order. Each one names the pillar it improves and roughly what it is worth. This is the section that turns a score into an afternoon of work. You do not fix everything. You fix the five things that matter most, first.
Competitor leaderboard
The report ranks you against the top competitors for your specialty and city, with their review counts, ratings, and photo counts beside yours. We never disparage a competitor by name. We show the data. Seeing that a nearby practice has three times your review count explains, in one line, why patients are choosing them in search results.
Sentiment analysis and review response templates
The report reads the themes in your existing reviews and summarizes what patients praise and what they flag. It then includes response templates you can adapt to reply to reviews professionally, including difficult ones, without confirming clinical details or that a reviewer was a patient.
SEO keyword strategy and patient journey audit
Two sections cover how patients find and evaluate you. The SEO keyword strategy lists the specific searches patients in your city use for your specialty, including long-tail queries with high intent. The patient journey audit walks the five stages a patient moves through, from first search to booked appointment, and flags where your visibility drops off along the way.
The 90-day action plan and content calendar
The report closes with a 90-day action plan: what to do in weeks one through twelve, sequenced so early fixes compound. It includes a social content calendar with post ideas, so a doctor who wants to build presence has a starting schedule rather than a blank page. The plan is built to take under 2 hours a week. No agency required.
Compliance guidance and methodology
The final sections keep you on safe ground and show our work. The compliance guidance covers review solicitation and profile claims within FTC and state medical board expectations, and reminds you to verify specifics with your own board. The methodology section explains exactly how each pillar is scored, so no number in the report is a black box.
How to see your own report
You can see the score behind the report for free first.
- Run the Free Audit at thedocmirror.com with your name, specialty, and city. It takes about 90 seconds and needs no signup for the free score.
- Review your visibility score and 7-pillar breakdown on the results page.
- If you want the full plan, the patient loss estimate, competitor leaderboard, and 90-day action plan, the Full Report is $19, a one-time payment, emailed within about 60 seconds.
